With an imagination that turns flights of fantasy into reality. Emily Evans is a styling force to be reckoned with. Based out of London, she has worked with publications including the Impression, Vogue Italia, L’Officiel and Vanity Fair.
How long have you been a stylist?
On and off for 15 years. I’ve always been styling in some kind of capacity, whether for Independent Magazines, brands or my own label.
How did you get your start in the industry?
Assisting and working for lots of Different London designers.
Who are some people that have inspired you throughout your career?
Grace Coddington, Tracey Emin, Katy England
What is life like for a stylist when she is designing a wardrobe for a photoshoot?
Starts off with lots of emails back and forwards with the photographer and team regarding the editorial story. Then I contact all the PR Agencies that have clothes that will work for each shoot, check what they have available and then go and collect it all. It can take a good week
Is it different than styling for TV or a Lookbook?
Every job really is different but with a LookBook I generally style what the designer has designed and combine it all together, whereas TV, you need lots of options.
What moves you and inspires you to create the unique looks in your creations?
I try to create my own unique style. I like combining full on couture with something unexpected. I like to push boundaries. For me a lot of my work is escapism and fantasy
How do you know what is going to be in style in the future seasons?
I go to all the seasonal fashion shows. Paris Fashion Week in particular inspires me the most.
What are the key pieces that are musts for all your styling projects?
Key pieces are usually dresses. I’m a massive dress fan.
Where do you get the ideas for the editorials that you pull for?
Ideas come from everywhere, Film, Music, Old Archives, the 1970’s I love in particular
Can you tell us a little about your latest work and some amazing clients?
Latest work was this shoot in SOHO with the team for BAHM. Was so great as was really fast paced and the twins are amazing to work with. I love doing red carpet too. Celebrity clients for the British Fashion Awards is always a great opportunity.
Do you have a favourite designer?
I’ve always loved Vivienne Westwood.
How do you see your work changing the world as it is today?
I hope my work makes people happy. I like to wow with my choices of clothing as I love texture and colour. I hope people can look at an images and escape reality for a minute!
How do you feel about the green design practice? How important is it to maintain “slow fashion,” high-quality practices in an industry that is always demanding more?
I’m really into sustainability fashion. I try to boycott high street fashion as much as I can and I always personally wear vintage clothes most of the time.
What advice would you give to a new stylist wanting to break into the industry?
Advice to a new stylist is to be patient, do loads of research and always be early for a job. It’s not cool to be late, ever!!
How does it feel to be awarded the position of Senior Fashion Editor at Sacrebleu Magazine?
Yes, really great, it’s a new magazine so it’s lovely to be on board at the start. I was happy to be asked!
What do you love about being a fashion editor?
I like planning the issue from start to finish, planning each editorial and deciding which photographers to ask to shoot the editorials. Lots of learning on the job but it’s a great team.