Call Me Iris

Nadia Benaisa launched perfume line, Les Soeurs de Noé, has taken the world by storm. Inspired by Nadia’s children, the new perfume line represents the indefectible bond between the diverse cultures and rich history of the Orient and the West.

Nadia’s childhood was divided between Belgium and visiting her grandfather in Morocco. She easily recalls the aroma of white coffee and jasmine wafting through the air, the sunshine and the light, and the intense colors in her grandfather’s garden in Tangiers. These memories and emotions of her childhood have accompanied Nadia throughout her life and are being shared with the world through Les Soeurs de Noé.

Les Soeurs de Noé will always remain true to Nadia’s fundamental values: authenticity, respect, candor, and generosity. The perfume harbors a deep respect for the fundamental authentic ingredients and the respect for the people responsible for their production. Each of Les Soeurs de Noe perfumes is committed to the unconditional attention to the people involved and the respect for the environment.

To ensure core fundamentals are followed, Les Soeurs de Noé has established a partnership with Robertet, a family owned business which guarantees remarkable transparency and traceability of its supplies of fundamental ingredients and offers particular support to the people who cultivate them.

Each fragrance of Les Soeurs de Noé includes the noble ingredients assembled by the two great master perfumers of New York, Jerome Epinette and Pierre Wulff, prove that creativity and respect for the planet are connected. Pierre Wulff and Jerome Epinette have both created some of the most iconic fragrances of our time. Each perfumed story of Les Soeurs de Noé, spectacularly renders the mystery of an instant, an olfactive translation of a precise emotion, which becomes mysteriously unique upon contact with the skin of the wearer.

By creating Les Soeurs de Noe, Nadia combined different generations, complimentary energies, various personalities and multiple skills. The Logo, designed by Thierry Fétiveau, expresses the numerous threads that weave the philosophy of this new perfume line. It conjures the bond between the Orient and the West, between memories and impressions, between the ingredients which compose each perfume, between all those who have made its creation possible, contributing their best to Les Soeurs de Noe.

The sensitive softness and generosity that Nadia wishes to bestow to the Les Soeurs de Noé line are rendered in the roundness of the bottle, designed by renowned Parisian designer Pierre Dinand. Pierre Dinand has designed many of the world’s most famous perfume bottles dating back to the late 1950’s.

The colors were inspired by a selection of jewelry which Pierre Dinand proposed to a Great Couturier in 1977. The blue pearl that adorns the top immediately reminded Nadia of the horizon line of Morocco and the azure sky of Tangiers and the indigo of the famous Villa Majorelle in Marrakech. The blue playing in contrast to the violet of the interior box is a symbol of spirituality and inner life, creating a harmony of lovely serenity and a strong identity to the design.

Beautifully crafted bottles of smooth beveled glass that are cool against our skin. Fragrance that takes us deep within to memories lost, then found. Les Soeurs de Noé perfumes are exquisite beyond words and must be experienced. They have inspired us to create the imagery in the flowing pages in this Les Revues de Parfumerie.

Who is she? This woman they call Iris? She is an infusion of East and West. Though, in Iris’ mystery, there is within a vivaciousness that contains complexities one will immediately covet from within her inner most layers. In her presence we are reminiscent of meandering through the warm Oriental gardens of citrus and bitter orange. She is a spicy incarnation of silken powder. To experience her is to be at one in spiritual harmony with the floral gates of heaven. Once you know Iris, you will never be the same.