Nico Didonna is the Atelier at 29 Great Windmill Street, London. His beautifully inspired classic designs are not only gorgeous to look at but extremely comfortable to wear.

Brocade Jacket, White embroidered shirt. Carlo Black boiled wool. Red crocodile belt. Splashed shirt Godivari.

“Wear unique pieces that nobody else has. These boy’s secret weapon is to choose items with great tailoring giving them confidence to look damn good and well put together every place they go.”


Carlo Black boiled wool coat. Red crocodile belt £230. Splashed shirt Godivari.

“We create beautiful clothes that goes beyond the sex stereotypes”

Left – Charlie hood with leather sleeves. Trey Alcantara reptile print Trousers.
Center – Marchese boiled wool cape. Leather puzzle on denim trousers.
Right – 3D hand painted alcantara blazer. Etienne twisted seam trousers. Godivari newspaper print shirt.

Celebrities, fashionistas and those in the club scene are often spotted wearing his high end garments. Sumptuous fabrics and patterns and his trend setting designs are the hallmark of Nico’s work and those who know, are featured wearing his garments in music videos, theatre productions and of course in movies such as Mama Mia, Harry Potter, Alien the Covenant.

3D Hand painted jacket style JK94. Trey Ibis trousers style 9102. Cashmere scarf. Red boiled wool pillbox hat.

His work is seen in magazines such as Vogue and his garments are worn on the runway at shows and events like London Fashion Week. When asked, the designer describes his designs and brand as “classic with a twist.”

Left – Johanne boiled wool geometrical print jacket. Trey Wax cotton trousers.
2nd to left – Johanne long hair Cashmere jacket. Hand painted denim jeans.
Centre – Paid jumpsuit style 9127. Python belt.
Inner right – Da Vinci plum wool coat, Burgundy trousers stretch cotton with hem zip details.
Right – Marchese plaid wool cape. Trey Alcantara print trousers.

Express yourself as an individual. Wear unique pieces that will reflect your own personality.

Your best secret weapon is to choose items with great tailoring to give you the confidence to look fabulous and well put together every place you go or play.

Left – Faustino belted jacket style JK95. Trey trousers. Silk scarf
Centre left – Double layer pinstripe wool coat. Axel trousers style 296.
Centre right – double breast floral waist coat. Turtle neck top style 294 Marcello. Trey wax cotton trousers style 9102.
Far right – 3D Hand painted jacket style JK94. Trey Ibis trousers style 9102. Cashmere scarf. Red boiled wool pillbox hat.

Nico Didonna’s fashion house creates two fabulous collections per year for both men and women. They can be seen at nicodidonna.com