When looking for high quality editorials or advertising photography there is only one name that stands out, Sarah Daw. Sarah represents an eclectic stable of creative talent that includes photographers, illustrators, creative directors and TV presenters. With pure creative genius and passion, Sarah and her team work with top international clients and brands from fashion, beauty, music, and celebrity markets. She is much more than an agent, Sarah combines entrepreneurship with art and conducts her client’s projects to a symphony of success.

BM – Who drew you to this Industry?

A – I wanted to be a film director but the thought of 6 years at film school was a non-starter so I started taking photographs and did quite well.

BM – How long have you been an agent?

A – I don’t think of myself as an agent per se, I develop concepts, pitch, and edit, cast, produce, negotiate and have a good understanding of budgets and the client’s needs from concept to delivery. More media paramedic or trader perhaps?

BM – What do you look for in people you represent?

A – Over the years it’s changed; now it’s simple, can they tell a story.

BM – Can you tell us a bit about your casting and production services?

A – We produce projects from concept to completion; I’ve always liked getting stuck in and involved early on in the concept stages. Mindful casting and thoughtful locations along with a realistic creative team matched to each project.  This is so important to the end result. It’s like cooking, fresh talent with an organic approach to achieve the creative synergy that gets visual results.

BM – You have many high end Brands as clients who are looking for artists. What do you attribute that to?

A – My background as a photographer and working alongside endless (often difficult) talent for many years. My ability to listen and interpret a creative brief quickly and stretch and exceed the client’s expectations.

BM – How do you see the changes in the photography industry since the use of digital cameras? How was it in the past compared to now? Where do you see the photography industry going or changing in the next 10 years?

A – The photography industry along with the mind blowing advances in technology has fallen victim to its own success, supply exceeds demand. Everybody is a photographer or an editor. People everywhere are taking good photographs.  I would like to see the return of good Art Directors and Copy Writer teams. Video killed the radio star. Social media uncovered a lot of the mystery surrounding photography, particularly fashion and beauty photography. Before the workshops, YouTube videos, and endless reality TV programs, nobody knew what went on during a fashion shoot. Fortunately all the YouTube’s in the world can’t teach somebody how to see and the return of a little mystery would be good.